The amount of data is increasing every day. This rapid growth has created a need for data specialists. Business Analytics is the combinations of skills, technologies, applications and processes used by organizations to gain data-driven insights that can be used for decision making across business functions including finance, marketing, and operations. The Bachelor’s of Business Administration, Business Analytics degree at Manor College is designed to provide the statistical, analytical, technical and critical thinking skills necessary for success in the modern business world.

business analytics students at Manor College in PhiladelphiaHelp Shape Future Business Decisions 

Companies no longer rely on intuition alone to drive business decisions. Using performance data and statistical analysis to shape future decisions has become an integral function of businesses large and small. A Business Analytics degree prepares students to analyze data, using it to predict best options and choices. The tech sector continues to heavily invest in business analytics as a way to guide future financial, marketing, and strategic decisions.

Why You Should Choose Manor

Why should you choose to study Business Analytics at Manor College? A curriculum with a solid base in technology, consumer behavior, marketing and business intelligence prepares students for the many challenges they might face in the real world. The combination of a well-rounded curriculum along with hands-on learning through internships ensures that students with this degree are ready to hit the ground running upon graduation.

In addition, our low student-to-faculty ratio ensures that you can rely on your professors for personalized guidance as you approach your future career path.

What to Expect from the Curriculum

Students will begin by learning about the fundamentals of computers, economics, and business math before moving into more specialized coursework on managerial accounting, database marketing, social media analytics, big data, and more. Students are highly encouraged to take part in approved business internships during their senior year, for which they will receive school credit. The B.B.A. program is 120/121 credits in total.

Students with a Business Analytics Degree have job opportunities in the following areas:

  • Market research analytics
  • Business consultancy
  • Information management
  • Business intelligence
  • Supply Chain management

What career can you have with a business analytics degree? Market research analysts, supply chain managers, data scientists, statisticians, logisticians, data analysts, and project managers are all examples of job titles that rely on a background in business analytics. Demand for business analysts is projected to grow 14-23% from 2016 to 2026, faster than the average for all occupations.

Want to learn more about this program? Talk to our admissions office at (215) 884-2216 or email

Suggested Curriculum Sequence