How to Get Publicity – NEW – 1 night (3 hrs)
Do you own a small business or represent a nonprofit or community organization?
Do you have a product, service, or special event you feel should be covered in the media?
Do you want to post photos featuring a news story about your business or organization on your social media channels?
If you take the “How To Get Publicity” class at Manor College in Jenkintown, PA you can learn how to get positive media for your business or organization, not to mention post some cool social media photos.
Getting media coverage isn’t just a matter of luck and it isn’t mysterious, either. Ilena Di Toro is a PR Specialist who knows what to do and she will show you how to get coverage from weekly and daily newspapers, broadcast media, podcasts and blogs through the use of press releases, tip sheets and media alerts. She will also provide instruction on how to best contact reporters, podcasters and bloggers and follow-up etiquette.
Hurry, truth, justice, positive publicity, and lots of social media likes, await you.
Ilena Di Toro, a graduate of Temple University, Manor College, and Saint Joseph’s University is a PR professional who has amassed over $750,000 worth of press for nonprofit organizations and businesses in the Philadelphia area and beyond. She has secured coverage in the Philadelphia Inquirer, Philadelphia Business Journal, CBS3, 6ABC, NBC10, KYW1060, and numerous other media outlets. Bring a brochure or other information about your business or organization for an in-class exercise.
Time: 6:30 to 9:30 p.m.
Instructor: Ilena Di Toro, MBA, APR
Fee: $40 (includes materials)