Manor College enthusiastically announces that Heather G. Dotchel has been selected as the new Director of Marketing Communications. Previously the Executive Director of Marketing and Communications at Holy Family University, Dotchel is a seasoned marketing and communications professional. During her time at Holy Family, she was responsible for overseeing the team that managed the College’s brand and messaging, website, marketing, publications and media relations. At Manor, Dotchel will be a direct report to the college’s President.
Dotchel currently serves as an executive board member for the Pennsylvania ACE Women’s Network (The American Council on Education), where she is helping to re-establish the state network of women leaders in higher education. Additionally, she is a member of CUPRAP (College and University Public Relations and Associated Professionals), where she serves as an awards committee member. Dotchel received her Master of Science in Communication and Rhetoric from Rensselaer Polytechnic Institute and her Bachelor of Art in English from Immaculata University.
“It’s thrilling to watch Manor College launch 15 new on-campus bachelor’s programs, and I’m so excited to be part of the team that will help lead this evolution,” shared Dotchel. “Manor College has a special calling to serve its students, not just academically but also holistically. This dedication to student success is remarkable, and helping to promote this ethos will be both professionally and personally satisfying. I’m glad to say that I belong there.”
Manor College President, Dr. Jonathan Peri, noted, “Manor College has had a renaissance in the last three years, with one attribute of that renaissance being an entirely new student-focused approach of our Marketing and Communications Office. Higher ed marketing must be authentic, innovative and considerably research oriented. Heather Dotchel is exactly the person we want to build Manor’s brand to the next level. She is genuine, creative and has a sharp keenness for being data-driven in her decision-making.”
Dotchel is joining Manor College at pivotal time. With the addition of Bachelor’s Degree programs and other institutional advancements, the entire Manor College Community is excited to welcome Dotchel and see the College continue to flourish.