What is social media marketing? Why does my business need it?

This 5-week course, Social Media Marketing for Small Businesses will help you grow your brand, sales and customer engagement!  A full-time marketer and social media professional will walk you through tips and tricks on how to utilize: Facebook, Instagram, Pinterest, Snapchat and other platforms to boost YOUR sales, profits and customer engagement. The class will look at proven examples of businesses that have increased their sales by using Facebook, Twitter and Instagram. Utilizing those examples, the instructor will help each individualized business need (based on the businesses represented in the class) and create creative solutions for each specific business type.

There is no required textbook. The instructor will provide handouts and informative articles and content for the students’ reference.

Some experience with Facebook is required. No experience with Twitter and Instagram is needed. General computer literacy is required.


How to monetize social media & expand your growing business

This course involves a careful examination into the rise of social media into everyday life and the world or business. The main focus will be on how to monetize your social media pages, turning it into a business all in itself. We will also discuss how social media can be your most useful tool in building an existing brand or business. Emphasis will be on the development of basic social media skills, setup, branding, how to go “viral” and most importantly monetization. It is an exploratory, first course designed primarily for entrepreneurs (current and future) and individuals planning to help run existing businesses.

Date: Wednesdays, 4/18/18 – 5/2/18
Time: 6:30 – 8:30 pm
Fee: $95
Instructors: Josiah DonMartin, MBA
Please check back for the FALL 2018 Offering