Marketing is the link between the customer, the company, and the product or service that the company is selling. It is the driving force in business. A business organization must sell products or services to survive and grow. Marketing is everything that a company does to get potential customers to buy their product or service such as personal selling, advertising, promotion, product development, marketing research, customer service, pricing, and retailing.
Successful marketing strategies result in healthy profits for a company, enabling them to stay in business. Every organization, whether large or small, needs people with marketing skills to effectively create, distribute, price, and promote its products or services in today’s highly competitive marketplace.
As a career, marketing requires creativity, analytical skills, and interpersonal skills. Our marketing degree program combines a strong foundation in core business courses such as management, marketing, accounting, economics, business law, and communication with a broad-based liberal arts education.
Concentration-specific courses present unique perspectives on internet marketing and international marketing. Students in the marketing degree program are not only taught basic business principles, but are given real life examples, case studies, and hands-on projects so that they can understand how the business world operates. Students develop practical marketing skills, managerial skills, communication skills, critical and creative thinking skills, and business decision-making capabilities.
The Business Administration concentration in Marketing will prepare you for an entry-level position in retailing, wholesaling, promotion, marketing research, or sales. We recommend that you build on this base with further studies toward a bachelor’s degree in Marketing at a four-year institution.
Many graduates of our marketing degree program begin their marketing careers with a position in sales, where you really get to know a company’s products, services, and customers. Graduates with mathematical and analytical skills often begin their careers in market research.